Objectives and Key Results (OKRs)

OKRs (Objectives and Key Results) are a collaborative goal-setting tool used by teams and individuals to set ambitious, challenging goals with measurable outcomes. They consist of an Objective, which is a qualitative description of what we want to achieve, and Key Results — specific, measurable indicators that show progress toward the goal.

OKRs are usually set quarterly and are characterized by transparency across the entire organization. They help build alignment, focus on priorities, and promote a results-driven culture.

Unlike traditional methods, OKRs are often ambitious and stretching, and reaching 70-80% of a key result is considered a success, which encourages innovation and taking on challenges.