David Whitfield

David Whitfield is the CEO and co-founder of HR DataHub, a salary benchmarking tool that draws data from over 30 million live job postings to help HR teams make confident, data-driven pay decisions. With more than 20 years of experience in HR and Reward, he is passionate about empowering organisations to make smart, defensible decisions more quickly and easily than ever before

Author's Articles

How HR Teams Can Use AI in Performance Management

Performance management has long been one of the trickiest parts of HR. Traditional methods are time-consuming, often inconsistent and prone to bias, leaving managers overwhelmed and employees frustrated. In my conversations with HR leaders, I hear the same concern again and again: we’re spending more time on the process than on people. This is where artificial intelligence can help. Used thoughtfully, AI can reduce administrative tasks, surface meaningful insights and free managers to have better conversations with their teams.

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